Privacy Policy
Last updated: June 8, 2025
1. Introduction
DearPaw ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, share, and protect personal data when you use our mobile app and website (collectively, the "Service"), in accordance with Regulation (EU) 2016/679 (the "GDPR").
2. Data Controller
DearPaw
Contact email: info@mydearpaw.com
(Data Controller name and registered address to be updated upon company formation.)
3. Definitions
Personal Data: any information relating to an identified or identifiable natural person.
Special Categories: sensitive data such as health-related notes you choose to share about your pet.
4. What We Collect
| Category | Examples | Source |
|---|---|---|
| Account & Profile Data | Name, email, password | You |
| Pet Profile Data | Pet name, breed, age, medical background | You |
| Usage Data | App interactions, feature usage, logs | Automatically |
| Device & Technical Data | IP address, device type, OS version | Automatically |
| Cookies & Tracking Technologies | Analytics, preferences, functional cookies | Automatically |
5. Legal Basis for Processing
- Contract performance (Art 6(1)(b) GDPR): to operate your account and provide the Service.
- Legitimate interests (Art 6(1)(f) GDPR): to improve, secure, and personalise the Service.
- Consent (Art 6(1)(a) GDPR): for optional features such as marketing emails.
- Legal obligation (Art 6(1)(c) GDPR): to comply with any future statutory requirements.
6. Purposes of Processing
- Account creation and management.
- AI-driven guidance, symptom tracking, reminders, and summaries.
- Notifications, updates, and, where consented, marketing communications.
- Analytics to improve the Service.
- Compliance with legal obligations.
7. Data Sharing & Transfers
- Sub-processors such as cloud hosting and analytics providers under GDPR-equivalent contracts.
- Service providers such as email platforms and payment processors.
- Legal authorities when required by law.
International transfers outside the EEA will be safeguarded by Standard Contractual Clauses or adequacy decisions.
8. Data Retention
We retain Personal Data only as long as necessary to fulfil the purposes above or to meet legal obligations. After account deletion, we generally remove data within 12 months unless otherwise required.
9. Your Rights
You have the right to:
- Access, rectify, or erase your Personal Data.
- Restrict or object to processing.
- Data portability.
- Withdraw consent at any time, without affecting prior processing.
- Lodge a complaint with a supervisory authority.
To exercise these rights, email us at info@mydearpaw.com.
10. Security
We implement appropriate technical and organizational measures, including encryption and access controls, to protect Personal Data.
11. Children's Privacy
Our Service is not directed to individuals under 16. We do not knowingly collect data from minors.
12. Changes to This Policy
We may update this Privacy Policy. We will notify you of material changes via email or in-app notification.